What are Negative Keywords?

Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results.

    Example of keyword that a BBQ restaurant would want to serve their paid ad:

  • “BBQ Restaurant in St. Louis, MO”
    Example of negative keywords a BBQ restaurant would not want to serve their paid ad:

  • “Mexican restaurant in St. Louis, MO”
  • “Chinese restaurant in St. Louis, MO”
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