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Why PPC Ads May Not Appear:

There are several reasons why your PPC ad may not appear when you conduct a search. Here are some of the main reasons:

• Engines pace the budget throughout the day and may not show the PPC ad for every search.
• Campaign may have hit budget cap for the day.
• Geo-targeting settings may be applied. Example: You are located in Missouri and campaign is geo-targeted to Texas.
• Day-parting settings may be applied. (ad may be set to only serve during select days and hours)
• Repeat searching – if you repeatedly conduct searches without clicking, the engine may stop displaying certain results since it optimizes to display relevant results that you’ll click on.

Ways To Preview Your PPC Ad:

As a best practice, utilize an ad preview tool in order to view your ad and avoid any potential affects to the performance of your ad. These preview tools allow you to select locations and devices when previewing, in order to adjust for any settings applied to your PPC campaign:

• Google Ad Preview Tool: http://adwords.google.com/d/AdPreview/?__u=1000000000&__c=1000000000
• Bing/Yahoo Ad Preview Tool: http://bingads.microsoft.com/Tools/AdPreview

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The burning question is this: how do you find your unclaimed business page on Google? It’s an excellent question! Here’s how to find your business page on Google+:

1. Type your business name, city, state and the words “google plus” into Google Search
2. If your Google+ business page exists, a URL that resembles this one should appear: http://plus.google.com/1162xxxxxxxxxxxxxxx
3. If a Google+ page doesn’t exist yet for your business, easily create one by visiting Google+ for Business

If you are able to find your Google+ page, it should look something like this:

Now that you’ve found your business page, you probably want to claim it:

1. Click the ‘Manage this page’ button
2. Verify your right to claim the page
3. Edit the page’s information and, like a personal Google+ account, share content and create circles

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What is Twitter anyway?

Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news related to subjects you care about.

How is it useful?

Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your home page for you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.

How to start using Twitter:

If you remember one thing after perusing this page, it should be this: reading Tweets and discovering new information whenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.

1. DISCOVER SOURCES: Find and follow others

It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read.

Tip: One great way to find more interesting accounts is see who those you know or admire are following.

2. CHECK YOUR TIMELINE: See what’s happening

Messages from those you follow will show up in a readable stream on your Twitter homepage, called your “Timeline.” Once you’ve followed a few people, news outlets, organizations, or accounts of your interest, you’ll have a new page of information to read each time you log in. Click links in others’ Tweets to view articles, images or videos they’ve linked to. Click hashtagged keywords (#) to view all Tweets about that topic.

3. TAKE IT WITH YOU: Connect your mobile

One of the best things about Twitter is that it’s portable. Connect your account to your mobile phone or download a Twitter application to begin reading Tweets on the go. Now you can get updates about traffic problems in the middle of your commute, find out what the players are saying while you’re at the game, or catch up on the buzz about an event you’re about to attend.

Tip: Using Twitter via SMS allows you to pick and choose which updates you want from those you follow, so you can get mobile updates from the accounts that matter most to your life on-the-go.

How to start tweeting:

Many users find it fun or exciting to contribute their own content to Twitter (we call this “tweeting”). If you’re one of them, here are some good ways to get started posting your own Tweets. People who are interested in what you have to say may follow you and they’ll see all the Tweets you share with them.

1. BUILD A VOICE: Retweet, reply, react

Use existing information (other people’s Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you’ve found and love, or @reply with your reaction to a Tweet you find interesting.

Tip: If you’re a new user, others are more likely to find your messages if they are Retweets or @replies.

2. MENTION: Include others in your content

Once you’re ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll see their response on your Mentions tab.

Tip: Can’t think of anything to write? You don’t have to. The real magic lies in reading content from sources you follow on Twitter.

3. GET FANCY: Explore advanced features

As you become more engaged on Twitter, others will begin to find and follow you. Once you’re familiar with Twitter basics, consider exploring the site’s more advanced features: lists, direct messages, and favorites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your your blog, Facebook, or website.

Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.

*This information has been pulled from Twitter Help Center – if you need additional information visit, http://support.twitter.com/

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