Our SEO strategist, Dani, tells us about the Mobile First Index update that took effect March 2018. In summary, Google is going to place more emphasis on how mobile-friendly your website is and accordingly boost the mobile version of your site in search results rather than the desktop version. This is because the majority of users access Google through their phones. If you don’t have a mobile version of your site, don’t worry. Google will simply continue to use the desktop version in its search results. Also, if you have a “responsive site,” you don’t need to do anything.

Test the mobile responsiveness of your website(s) by using Google’s Mobile Friendly Tool!

Quick note: Clix uses responsive sites for all of our clients, so everything is taken care of! If you have any questions or concerns, don’t hesitate to comment below or give us a call at (314) 222-2582

The post Industry Update: Mobile First Index appeared first on Clix.

Yelp has recently been targeting clients with allegations of incomplete information on the client’s website. Fear not, though, this is simply because Clix is always pursuing your local listings to ensure the information is accurate and built out. This triggers activity for Yelp and prompts them to make sales calls to you. Please be aware and don’t fall for this bait tactic. If you have any questions, please contact us at Clix for more information.

The post Kelsy Yelp Solicitation appeared first on Clix.

On Jan. 10 2017, Google confirmed an update in correlation to your mobile device. Our digital marketing technician, Kelsy explains what this update entails in the video above. Basically, if your website still uses interstitial pop-ups on the mobile version of your site, it could negatively affect your rankings on the SERP (search engine results page). Clix makes the appropriate adjustments for this not to happen to keep your campaign and our partnership strong.

The post Industry Update: Google Mobile Pop-Ups appeared first on Clix.

Google released a new industry update regarding Schema markup, and Kelsy is here to tell you all about it. Basically, Google is now requiring the Schema markup to include a business image when local business schema is implemented on a website. Clix always monitors these Google updates in order to implement them on your website and campaign as soon as possible.

The post Industry Update: Schema Markup Image Requirements appeared first on Clix.

In September 2016, Google introduced a major update, which caused massive fluctuation in search results, specifically local results. Our digital technician, Kelsy Cline, will tell you all about it and what actions Clix is taking to keep your site updated.

The post Industry Update: September Google Local Update appeared first on Clix.

Megan, our digital strategist at Clix, wants to tell you about the June local update. To sum things up, in the ‘Maps’ section of Google, the three prominent local listings went from a 7 Pack to a 3 Pack. Watch the video above to understand what that really means.

The post Industry Update: June Google Local Update appeared first on Clix.

Clix has noticed rank changes on Google’s search engine results page and have deducted as to why this may be happening. There has been a recent webmaster update regarding high quality and low quality links, and combined with the changes in organic traffic, the results point to the newest Penguin Update. Our account manager, Ryan Schweppe, is here to tell you all about this and how Clix can help.

The post Industry Update: Google Penguin Update 4.0 appeared first on Clix.

What is a SSL Certificate and why is it important to your website? As a whole, the SSL Certificate provides security to your website. For more detail, check out Paul, our operations manager, as he discusses the benefits of the certificate in detail in the video above.

The post Industry Update: The Importance of Your SSL Certificate appeared first on Clix.

On April 1, 2016, Google My Business released an update that may have negatively affected your business. This, unfortunately, was no April Fool’s joke. Some consequences of the update include losing your ranking in the search engine results page, disappearing from Google Maps or losing reviews. Listen to our account manager, Sammi, in the video above to learn how to fix the issues.

The post Industry Update: Google My Business Update appeared first on Clix.

In Google’s most recent update, PageRank information became publicly NOT available. Originally, PageRank was used to filter backlinks, which help your visibility on the search engine results page. Our operations manager, Paul, will tell you more about what this means and how we at Clix will continue to improve backlinks- without PageRank.

The post Industry Update: Recent March 2016 PageRank Update appeared first on Clix.