What is a business description and why is it necessary? Our account manager, Kevin, is here to tell you.

As a whole, a business description is a detailed description of your organization. It is usually several hundred characters and will be found on the Knowledge Panel as well as Google Maps results. You can edit your business description in your Google My Business Account- or Clix can take care of it for you!

For more information about business descriptions, click the video above.

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On-page SEO is one of the most important aspects of your search engine optimization campaign because it is Google’s first impression of what they can read on your website. The two main types of SEO (search engine optimization) are on-page and off-page. Our digital strategist, Ryan Foizey, breaks down on-page SEO in the video above. Simply put, on-page SEO is anything that’s associated with your website that’s on the page. Elements of on-page SEO include, but are not limited to, URL structure, header tags, and title tags.

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At Clix, we find there is a common misconception of the difference between search engine marketing (SEM) and search engine optimization (SEO). As a whole, search engine marketing (SEM) involves techniques that target search engine users. Search engine optimization, on the other hand, involves techniques that lead to a organic and larger search engine visibility.

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We get many questions regarding pay-per-click advertising here at Clix. One of the main questions we receive is, “When should I invest in a paid media campaign?” Our senior account manager, Jared, breaks down when you should start seriously thinking about a pay-per-click advertising campaign. We know it’s a lot to take in, so if you have any questions, please don’t hesitate to contact us. We’d be happy to help!

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Search engine marketing, commonly referred to as SEM, is a broad term involving the marketing or promotion of a website via search engine results. What does that exactly mean? Our senior account manager, Jared, is here to tell you. Though SEM is a general term, it is important to know for you digital marketing campaign. Take it away, Jared!

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What is White Hat SEO? Our digital strategist Ryan Foizey is here to tell you. Basically, White Hat SEO is more of an approach to your digital marketing campaign. It’s ensuring everything is being done the proper way by practicing research, analysis, and conversion optimization techniques, while also maintaining what Google requires as a resource. We know that may sound like a lot, but the way Ryan breaks it down is easy for anyone to grasp.

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What is ‘keyword research’? Anyone in the digital marketing industry will tell you it’s vitally important to any campaign, but can be completely overlooked by the average user. Keyword research translates to traffic growth, conversions and improving processes. Click the video above to see our operations manager, Paul, discuss the term in more detail. Let us know if it helped!

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You may hear the term, “Local SEO” quite a bit in a digital marketing industry – but what exactly does it mean? Jared, our senior account manager, is here to sum things up for you. He says that Local SEO is basically the process that increases your website authority for a given area. Check out the video to understand what that really means and how it applies to Google searches.

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Content for your site goes beyond the text on the page. Megan, a digital marketing strategist at Clix, can teach you how to get the most out of your site’s content!

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Who knew that something so simple could be so important? Meta Descriptions are one of the best ways to change your ranking game because it makes it easier for search engines to find your website. Watch as Ryan, our digital marketing strategist, breaks down the key components of meta descriptions as a very important aspect of on-page SEO.

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