ad – FAQ https://clix.co/faq Thu, 16 May 2013 02:48:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 What is Pay Per Click? https://clix.co/faq/2013/05/15/term-of-the-week-pay-per-click/ Thu, 16 May 2013 02:48:32 +0000 http://faq.clix.co/?p=145 Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.

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]]> Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.

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]]> What are Negative Keywords? https://clix.co/faq/2013/05/15/term-of-the-week-negative-keyword/ Thu, 16 May 2013 02:18:51 +0000 http://faq.clix.co/?p=124 Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]

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]]> Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results.

    Example of keyword that a BBQ restaurant would want to serve their paid ad:

  • “BBQ Restaurant in St. Louis, MO”
    Example of negative keywords a BBQ restaurant would not want to serve their paid ad:

  • “Mexican restaurant in St. Louis, MO”
  • “Chinese restaurant in St. Louis, MO”

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