strategy – FAQ https://clix.co/faq Tue, 04 Jun 2013 19:06:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 What do you mean by ‘content’? https://clix.co/faq/2013/06/04/what-is-this-content-you-speak-of/ Tue, 04 Jun 2013 18:59:59 +0000 http://faq.clix.co/?p=165 Content can take many different forms, including: On-page content Social media, primarily: Facebook Twitter Google+ LinkedIn YouTube News/event updates Community involvement/interaction (not limited to social media) Reviews and Testimonials Blogging FAQs And many more By looking for certain keywords—in context—in all of these platforms, a search engine will associate those keywords with you. Therefore, in […]

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]]> Content can take many different forms, including:

  • On-page content

  • Social media, primarily:

    • Facebook

    • Twitter

    • Google+

    • LinkedIn

    • YouTube

  • News/event updates

  • Community involvement/interaction (not limited to social media)

  • Reviews and Testimonials

  • Blogging

  • FAQs

  • And many more

By looking for certain keywords—in context—in all of these platforms, a search engine will associate those keywords with you. Therefore, in a basic sense, the more you and your target keywords appear together in different ways and on different platforms can cause your website to rank higher in a search.

When dealing with content, the focus is primarily on the customer. Think of your industry as a conversation: there are those within the industry carrying on the conversation, then there are customers on the outside who raise their hand when they have a question. The goal is to make you the leader of that conversation: to be the authority within and without your industry.

To put it another way, inbound or content marketing is, according to blogger Mark McGuinness, “media content that doesn’t look like marketing but functions as marketing.” That’s the soul of the idea: to create something of high enough quality that it will sell itself when it is found organically with intent. This notion comes naturally to us in The Show-Me State!

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]]> How will we execute an effective inbound marketing strategy? https://clix.co/faq/2013/06/04/how-will-we-accomplish-this/ Tue, 04 Jun 2013 19:06:46 +0000 http://faq.clix.co/?p=170 By taking it one step at a time. SEO is already a long-term process, and inbound marketing is no different. Creating and sharing good content is a time-consuming and sometimes taxing process, so while daily posts or updates would be great, it just isn’t realistic in most cases. And that’s okay. We will evaluate your […]

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]]> By taking it one step at a time. SEO is already a long-term process, and inbound marketing is no different. Creating and sharing good content is a time-consuming and sometimes taxing process, so while daily posts or updates would be great, it just isn’t realistic in most cases. And that’s okay.

We will evaluate your website and those of your competition in addition to data regarding your targeted keywords. From there, we create a content strategy that includes what kind(s) of content to focus on, on what platform(s), and how often to make updates. We always use existing data and data collected continuously to refine your strategy for the best results.

Concerning the content creation process, we will work together to make sure you have the best content. Since you are the experts in your industry, you will be responsible for producing the majority of longer content and making sure it is factually accurate. After that, we can perform any editing, proofreading, and optimization, as well as handle smaller posts and interactions. And of course, you can contact us anytime with questions or concerns, important or insignificant.

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