ppc – FAQ https://clix.co/faq Tue, 19 Nov 2013 19:50:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 What Are Product Listing Ads (PLAs)? https://clix.co/faq/2013/11/19/product-listing-ads-plas/ Tue, 19 Nov 2013 19:50:25 +0000 http://faq.clix.co/?p=442 Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated […]

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]]> Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.

Clicks on Product Listing Ads are charged on a cost-per-click (CPC) basis, or conversion-focused cost-per-acquisition (CPA) percentage basis (select participants in the US only).

Why you’d use them:

Product Listing Ads allow you to promote your products on Google Shopping and create a more engaging user experience.

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]]> What Is Display Advertising? https://clix.co/faq/2013/11/19/display-advertising/ Tue, 19 Nov 2013 19:36:50 +0000 http://faq.clix.co/?p=429 Unlike search advertising, which utilizes the search network (search engine websites), display advertising utilizes a larger network known as the display network (third-party non-search engine websites). This network is composed of websites organized thematically. Display advertising is managed much like traditional search advertising, but the presentation of your ad differs. Rather than rely only on […]

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]]> Unlike search advertising, which utilizes the search network (search engine websites), display advertising utilizes a larger network known as the display network (third-party non-search engine websites). This network is composed of websites organized thematically. Display advertising is managed much like traditional search advertising, but the presentation of your ad differs. Rather than rely only on text, display advertising provides the flexibility to combine creative visuals with your ad. You then have the ability to target these ads at websites that match your theme.

The display network is composed of third-party websites (e.g. forbes.com, espn.com, etc.), that boast high traffic volume. By joining Google’s display network, these sites can earn extra revenue by presenting ads to their visitors in hopes of getting a click, and a share of the cost per click.

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]]> What is Pay Per Click? https://clix.co/faq/2013/05/15/term-of-the-week-pay-per-click/ Thu, 16 May 2013 02:48:32 +0000 http://faq.clix.co/?p=145 Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.

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]]> Pay Per Click: allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored ads/paid search.

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]]> What are Negative Keywords? https://clix.co/faq/2013/05/15/term-of-the-week-negative-keyword/ Thu, 16 May 2013 02:18:51 +0000 http://faq.clix.co/?p=124 Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results. Example of keyword that a BBQ restaurant would want to serve their paid ad: “BBQ Restaurant in St. Louis, MO” Example of negative keywords a BBQ restaurant would […]

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]]> Negative Keyword: in a PPC campaign, a negative keyword is a keyword that one does not want their ad to show up for in paid search results.

    Example of keyword that a BBQ restaurant would want to serve their paid ad:

  • “BBQ Restaurant in St. Louis, MO”
    Example of negative keywords a BBQ restaurant would not want to serve their paid ad:

  • “Mexican restaurant in St. Louis, MO”
  • “Chinese restaurant in St. Louis, MO”

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]]> What are Paid Search Results? https://clix.co/faq/2013/05/15/pay-per-click-results/ Wed, 15 May 2013 22:29:37 +0000 http://faq.clix.co/?p=60 Pay Per Click Results: in major search engines, the paid search results are typically above (in a set of 3) and to the right of organic search results. The results above organic search are usually against a colored background (Google: latte, or Bing: light green). In the examples below, we have highlighted the pay per […]

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]]> Pay Per Click Results: in major search engines, the paid search results are typically above (in a set of 3) and to the right of organic search results. The results above organic search are usually against a colored background (Google: latte, or Bing: light green).

In the examples below, we have highlighted the pay per click results with a blue box.

Google

Pay Per Click Results

Bing

Bing Pay Per Click Results

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