What is Pinterest?

Pinterest is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.  Pinterest plans to connect everyone in the world through shared tastes and the “things” they find interesting.  The idea is for each user to create and label pins that go on specific boards under many different categories.  Once uploaded or shared on Pinterest, the images become known as Pins.

At fist this might seem pointless, but think about the possibilities.  What if you are a bride to be and you can completely replace the three-ring wedding binder.  What if you are a college student and you want to create a shopping list of things you need for school.  Think about if you like to cook as a hobby, and now you can follow other culinary hobbyist and share recipes.  The possibilities are endless.

The Social Angle

The question might be, where does the social part of Pinterest come into play?  That’s actually the fun and easy part.  It’s as simple as finding a good pin, leaving a comment, liking it, maybe repining it to your own board.  You can then head over to the Pinners profile and follow their Boards.  You can also Tweet or share your pins on Facebook.  Pins can be pictures or videos, want to learn how to sew or skateboard?  I bet there’s a tutorial for it.

SEO?

The next question then is where does this fit into the SEO world, it is obviously a great tool to share, and its live in the Social Media world, however if you have a small business will it work to increase your SEO?  With Pinterest being on the hot list for social networks and cracking the top 10 list for social networks (while still being invite only) some peoples first instinct might be this is the next great free SEO tool, but not so fast.

So far the trend seems that you can promote your small business, however do so in small doses and with caution.  Pinterest users frown upon spam, who doesn’t, I don’t even like the food.  You won’t get banned if you simply load your boards with products from your business, however if you want to be taken serious, you will have to contribute to the community, which can help to build your brand by linking and connecting with people that share your companies style.  Be creative when using Pinterest for promotion and it might become your friend.  The jury is still out on where the service will fall into place in the SEO world.

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The biggest news that the new CEO, Tim Cook announced today is Siri: the voice assistant. It is described as, “an intelligent assistant that helps you get things done, just by asking.” Sounds kind of weird, huh? But this new feature will allow you to search something in Google, transcribe text messages, set your alarm, schedule appointments in you calendar, plus more–all by talking into your phone. Apple is working with Yelp as well. While demonstrating Siri, Scott Forstall, Apple’s iOS chief asked, “find me a great Greek restaurant in Palo Alto.” The phone says: “I’ve located 14 Greek restaurants. Five are in Palo Alto. I’ve sorted them by rating.” Seems pretty convient. Right now Siri is in beta, but will eventually be available to everyone in English, French and German. With the Android already supporting several voice-recognition features will this make this type of technology more mainstream?

Another big announcement includes new apps called Find my Friends, Reminders and Cards. Find my Friends is similar to Google’s Latitude, but Apple designed it to use with circles of friends and family. There are privacy settings so that you don’t have to worry about people knowing where you are at all times. This app seems ideal for parents who are wanting to keep track of their kids, but we can only imagine how much kids are going to hate it.

In addition to AT&T and Verizon carrying the iPhone, Sprint will now be added to the picture. Sprint may have an upper hand though, the $199 for 16 GB, $299 for 32 GB, and $399 for 64 GB also includes the data plan. That’s right, there will be no extra charges per month for data with Sprint.

Pre orders for the 4S start October 7, and will be available in stores on the 14th.

Are you impressed with the new features or disappointed that was no introduction of the iPhone 5?

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