Search Results for “social media” – Clix

Social Media – JM

Clix — Wed, 16 Sep 2020 14:46:51 +0000

PARTNERSHIP KICKSTARTER

Avg. Time to Completion: 9 Minutes

Your Business Strategist: Jonny Moroni (DOWNLOAD VCARD)

Instructions: Please complete to the best of your ability. If you navigate away from this page, you must use your browser’s “back” button to return. Progress does not save until you click “Submit” (bottom of page). If you have any questions or are unable to complete, please contact Jonny, and he will work through this critical exercise with you!

This kickstarter is a compact, challenging, and meaningful exercise that was designed to explore critical topics that — when answered/discussed — will align your vision, goals, targeting and resources with Clix’s capabilities and solutions.

A competitive difference and value driver, this KICKSTARTER provides Clix access to information that empowers our team to specifically plan around you.

9 minutes invested in completing this assessment yields detailed informed planning that will fuel long-term performance and scalability.

Digital Marketing. Business Growth.

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Tiffany Metts

Clix — Fri, 16 Aug 2019 13:44:06 +0000

Tiffany Metts

Office Administrator

What’s your background? I am a recent college graduate from Harding University in Searcy, Arkansas where I graduated with my bachelors in public relations. During college I worked social media for multiple clients and I also interned with an advertising agency and the chamber of commerce.

What do you enjoy doing when you are not working? When I am not working I enjoy spending time with my friends and family. I am an extrovert so I love getting to be around people as much as possible. I am also a frequent visitor to local coffee shops where I love trying the latest oat milk lattes! I love listening to Ben Rector’s music since I am his, self proclaimed, biggest fan. I also enjoy traveling, photography, fashion, golf, tennis, podcasts and serving at my local church here in St. Louis!

What do you like about working at Clix? I love getting to work with the people I do. They are some of the most kind and caring people I have ever met. They are constantly challenging me to learn new skills and push myself harder than I thought I could ever be pushed.

What are the values that drive you? Love, purpose, curiosity and connection.

If you could have one super power, what would it be and why? I wish I could teleport! It would be amazing to just show up where I need to be instantly. It would make traveling very inexpensive and fast.

Favorite quote: “When joy is a habit, love is a reflex” Bob Goff

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Clix Team

Clix — Tue, 22 Jan 2019 22:02:42 +0000

Get to Know The Clix Team

In order to provide our clients with the highest quality service, we have to hire talented and motivated employees. To design and develop great internet marketing campaigns, you have to have team members that are fully committed to ensuring our clients’ complete satisfaction. Since the internet marketing world is ever-changing, Clix takes the time to explain to our clients the reasoning behind our design and development decisions. Our goal is to help our clients achieve the best results.

JASON HYLAN

ceo

PAUL KIENKER

coo

MOIRA KAJER

director of client services

ANNA COFFEY

director of digital marketing

DUSTY CYLIAX

marketing automation & web manager

MATT ZAHNWEH

multimedia producer & videographer

KYLE OSTROWSKI

demand generation manager

ANGIE FISHER

account coordinator

JENNA HNILO

sr. digital account manager

CHYNNA STIPE

digital account manager

LAUREN ORDOWER

digital account manager

MAKENSI STRONG

digital account manager

JONNY MORONI

business strategist

MATT DURHAM

business strategist

EMMY ALICEA

social media strategist

JAMIE MASTERSON

digital marketing specialist

KATIE KLEVORN

sr. automation strategist

ABBI TRUSSLER

marketing automation specialist

LAUREN GAFFNEY

project manager

MAGGIE LITTLE

jr. project manager

ANDREW BLASS

website developer

APRIL BECK

web designer & developer

CAITLYN COOK

website designer & developer

PAIGE GUETTERMAN

seo strategist

NATALIE DEMI

jr. digital marketing specialist

BROCK RUSSELL

videographer & photographer

MOLLY MACDONALD

digital marketing intern

Want to join the Clix Team?

Clix is always looking for bright, enthusiastic candidates to join our team!
Send us your resume. Let’s start a conversation!

See Career Opportunities

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Website Audit

Clix — Tue, 27 Mar 2018 14:56:59 +0000

YOUR FREE WEBSITE AUDIT IS JUST A FEW CLIX AWAY

What your audit will consist of:

Google Ranking (authority)
Website Load Time
Uncovering Meta, Title, and Header Issues
Mobile Responsiveness
Presence of Duplicate Content

Audit usually take 1-2 business days to complete.

WEBSITE AUDIT FORM

Digital marketing at its best

At the foundation of every digital marketing campaign is a partnership between your business and ours. More than anything, we value communication, collaboration, and transparency. Our team always welcomes questions and concerns, and we respond to emails in less than one business day. We take time to learn your business and your industry in order to tailor a marketing campaign to your unique challenges. Shoot us an email or give us a call—let’s discuss how we can be your true marketing partner.

SEO

requires research, strategy, execution, and analysis and is a long-term, ongoing process.

Pay-Per-Click Ads

display ads most relevant to the searched query based on keyword bids from advertisers.

Social Media Marketing

builds relationships with your customers through targeted, timely posts.

Website Design

tells your customers who you are. Make sure customers like what they see when they visit your website.

YOUR BUSINESS NEEDS ONLINE MARKETING

INTERNET MARKETING FACTS

DID YOU KNOW?
Mobile Traffic now accounts for 60% of all internet activity.
read study

DID YOU KNOW?
74% of people search on their mobile device before making a purchase.

DID YOU KNOW?
3 out of 4 users will not go past the first page of Google’s search results?

DID YOU KNOW?
PEOPLE SPEND MORE TIME ON THE INTERNET THAN ALL OTHER FORMS OF MEDIA
(TV, radio, print, outdoor)

DID YOU KNOW?
A 10% cost optimization could save top publishers $500,000 per month on ad spend, while optimizing revenue per install by 10% could save $36 million per year. (more)

Clix Digital Marketing

We design, we market, and we grow your business.
Clix is a full-service digital marketing agency which serves as your outsourced online marketing department. We drive targeted traffic to your website, convert that traffic into inquiries, and help you turn those inquiries into customers.

Why Clix is your internet marketing partner
Our integrative, multi-faceted approach translates to success for your business. Our approach to online marketing is comprehensive and organic. A monthly retainer grants you access to our entire repertoire of skills. The following is our entire list of services. Each service is defined by a broader term such as “internet marketing” since they are all components of a broader campaign.

discover the clix culture

See What Our Clients are saying about us

Search Engine Optimization

DID YOU
KNOW?

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Get to Know Jess!

Clix — Tue, 27 Mar 2018 13:00:05 +0000

Learn more about one of our newest employees, Jess! If there’s one thing you should know about her, it’s that she loves volleyball. She’s just over 6ft, so you could say that she was destined for the sport and has been playing since the fourth grade. Right now, Jess plays for a coed volleyball league, but she also bumps, sets, and spikes posts on our social platforms. Hurray, Jess! Welcome to the team!

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Giphy Game

Clix — Wed, 11 Oct 2017 14:05:33 +0000

If there are two things you should know about Clix, it’s that we’re a Digital Marketing Company and we love GIFs. Our social media manager, Blake, put this lunchtime game together where we use GIFs to uncover the name of popular movies. Can you figure out the movie titles? Some are tricky!

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The Importance of Internal Videos

Clix — Wed, 09 Aug 2017 15:00:48 +0000

Over the past few years, video has been the ever-increasing form of digital media. Content ranging from news articles to a simple blog post about, let’s say, The Importance of Using Coconut Oil all seem to contain one visually intriguing aspect: video. We, the public, have had the amazing opportunity to learn by reading about anything and everything since the printing press in 1440 and especially since we gained access to the world wide web in 1991 (Emspak & Zimmerman). We’ve consumed that knowledge and used it to the best of our abilities in classrooms or perhaps just for pleasure in a public library. Now we can have that information just about fed to us. All we need to do is sit lifelessly in front of a screen, watch, and listen. How great is that?

Inc. put what I’m saying into statistics. They explained, embedding a video in a landing page has the ability to increase conversion rates by 80%. For businesses, that is huge. Also, placing a video in marketing email campaigns can increase click-through rates by 200-300%. Imagine how that could aid a struggling business. Lastly, by 2019, video is believed to obtain more than 80% of web traffic. WHAT. I cannot fathom what video being 80% of all web traffic would look like. Anywho, I’m not here to talk to you about how video has increased and conclusively changed the game, not just with online marketing, but with the Internet in general. I want to explain how internal videos have affected Clix employee interactions, potential hires and prospecting clients.

To start things off, I am going to give you a bit of history about myself. I started working at Clix almost a year ago and it is my first ‘real’ job out of school. I’ve had internships in which I was working alongside a team, but nothing to this manner. To get the video ball rolling in my new position, we decided to do a boatload of internal videos. In only four weeks, we created 46 videos. That averages to 2.3 videos a day. The projects ranged from MySpace surveys that the team completed to FAQs about what goes on at Clix. Not to mention the short series in which our CEO broke down the importance of all things digital marketing. You could say that helped me get to know the team very well. SO, if that helped me understand the people I’m working with and the company I’m working for, imagine how it would influence an outsider– or even an insider.

A lot of our videos are humorous and that alone has increased the interaction of our employees. We were able to see and interact with everyone’s lighthearted and fun side. Work is work, but there’s also an opportunity to have productive, yet fun time with video. Take this Beauty and the Beast remake trailer. We made this when the new Beauty and the Beast was about to be released in theatres and, therefore, it was trending on social media. To make Clix prominent, the social media manager, Blake, and I decided to edit our employees into the new trailer. Here’s the result:

The video is short, entertaining and everyone had a great time filming. It gained traffic for Clix’s instagram account and besides being flagged on YouTube for copyright laws (oops), it was a huge success. The internal videos give those of us who work at Clix a second to laugh with the people who we debatably spend most of our time with. These are the people we learn to love, and to be able to laugh with them is something we cannot take for granted.

As for outside parties looking at our website, the videos provide a similar experience. Since working here, one of the best bits of feedback I received was from our CEO Jason. He explained that because of the videos, his friends knew Clix. To provide insight into how our company operates and interacts is a huge benefit– not to mention, what this does for potential employees. Since January, Clix has hired four new employees. I asked each of these individuals if the internal videos on our website / YouTube channel influenced their decision to join Clix and all of them agreed they did. Our new digital strategist even went as far to say that the videos swayed him to sign the offer letter. It’s difficult to say if we would still have these individuals without the videos, but that resounding “yes” from the new employees shows how powerful and influential internal videos can be. Ultimately, it can attract the kind of employee you are looking for and, therefore, decipher the business between good and great.

Potential clients also absorb the content a company puts out, whether it is professional or not. Though some of Clix’s clients have never met the team in person, they simply need to go to our YouTube or Facebook to encounter all of us and our personalities. We are no longer just a marketing team that relays information in quarterly meetings, discovering new ways to make your business grow and to aid your online presence. Well, we are, but we also are the people who say corny pickup lines on Valentine’s Day; we are the team that makes a video regarding the broken soap dispenser in the men’s room because it scarred all the males in the office, and we are the employees that have hobbies, and we want to share those with you. We are not all data and analytics, and we feel it is important to have that outlet. Though this all seems well and dandy, there are a couple of things to look out for regarding internal videos.

If clients see videos that have nothing to do with marketing or campaigns during the work hours, they may believe we are not using our time (and their money) to the best of our abilities. To aid this, we do our best for the videos to take the least amount of time and to link the content to marketing in one way or another. Though the Clix culture is fun and the employees here would say that the best part of working here is the people, there certainly are quiet days. It is not a party all the time and things do get serious, which is why throwing an educational video into the mix is beneficial so that potential employees know what to expect when coming to Clix.

To sum things up, internal videos are vitally important for the office atmosphere as it provides an outlet for the team to bond, it draws in potential employees that will mix well with the company, and it also builds and maintains relationships with clients. They say ‘a picture is worth a thousand words,’ well a video is essentially hundreds (if not thousands) of pictures sequenced together. The power and influence is undeniable and will do nothing but help your goal, your business, and your future.

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Social Media is About the Perception of Your Business

Clix — Mon, 03 Jul 2017 15:00:21 +0000

Do I even need to post anything on Social Media? No One Cares…

As a social media marketing manager, I hear this question a lot when talking with clients. “If I post about us clearing up tree stumps or hauling away leaves… who cares?” For the most part, I would have to agree. I mean, would I care or want to follow a Facebook page or Twitter feed with that type of content? Probably not, but here’s why it’s important to post relevant content: it’s about perception in the end!

Let’s face it – we probably don’t follow our local sewer repair company because… well, it’s not glamorous or something you want to see “flooding” your newsfeed. However, as a consumer (and a digital one at that), whenever I find myself in a pickle or need a service, I go directly to the prospective service provider’s website and social media platforms.

Why? Because these outlets indicate to me how up-to-date the business is and how current their approach is to what’s happening in and outside their industry.

I am sure we have all visited a businesses website or social media to find that nothing has been updated since 2014 or a post on Facebook has been posted in 15 months. To us as digital consumers, this tends to leave a sour taste in our mouths. I mean… what’s the validity of this company in an age where digital content is king? No updates, no current content… next company, please.

It’s about perception, and this is how I explain it to businesses that are not as sexy or “followable” as a dog/cat kennel or other businesses that often have more engaging content. Every business needs to stay current on all social media platforms. It builds trust, validity, and eases the mind knowing that someone is taking time to make sure there business is current and up-to-date. When a company takes time to post relevant content, this translate to us, the consumer, that they take pride in their company and want to be in the best possible position to snag a lead(s).

In addition to up-to-date content, it’s possible that customers will be looking for someone to answer their questions quickly. They may send a message to your Facebook page about your services or availability. If you don’t have someone regularly monitoring these messages, potential business might be lost to a competitor with stronger customer service relating to their social media presence. Not only should you post regularly, but checking and responding to messages regularly is imperative in the digital age.

So, yeah, posting daily as a “foot fungus expert” may seem useless, but as far as perception goes, it’s priceless.

In an age where everything is judged on the surface, it’s crucial to have a healthy digital presence. So post away – you never know when someone will drop in to validate your businesses.

Not sure where to get started with your social media presence? Contact Clix and talk to us about your pain points and how we can help!

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Human Management vs. SaaS Platform: Local SEO

Clix — Mon, 05 Jun 2017 10:11:48 +0000

As local SEO continues to grow in importance in digital marketing, so does the number of local search SaaS (Software-as-a-Service) platforms claiming to have the ability to automate local SEO efforts. Though there are many different SaaS platforms on the market, they all have the same core goals for their clientele: organize a company’s location data and push it out to various local channels from one dashboard. This may sound like a local SEO one-stop-shop to some, as local SEO can be a tedious task to undertake manually, but taking the easy way out by strictly relying on a SaaS platform is not going to render the same results as a strategy that utilizes human management.

Using a SaaS platform for local SEO does have its benefits and can help automate some of the more monotonous aspects of citation building. The ability to store a company’s location data and then push it out to publish on over 50 websites from one dashboard is a game changer. Not only will the company’s information be published on various local channels such as search engines, local directories and social media outlets, but their information will be accurate and consistent. This is perhaps the most appealing aspect of using a SaaS platform because it can save a company time and money on citation building efforts. Utilizing a SaaS platform takes away the need to manually search each local directory website and claim or create a listing.

In addition to data management and citation building, here are a few more benefits of using a SaaS platform for local SEO:

Duplicate suppression: Some SaaS platforms will suppress or completely remove duplicate listings for a company based on their NAP (name, address, phone number) information. This is an important feature as duplicate listings can hinder local SEO efforts by creating confusion for the search engines.
Citation building on more websites: The site distribution list for most SaaS platforms include websites that do not offer free listings. These websites, such as Yahoo! (major search engine) and Insider Pages (aggregates data to other websites), are often very important for local SEO.
Review management: Some platforms offer review management which typically includes the ability to aggregate reviews from different sources into one dashboard and respond to them.
Social media content publishing: SaaS platforms also offer the option to push out content to various social media outlets from one dashboard, all at the same time. This can be convenient for companies with several locations and many social media accounts.

The SaaS platform will get a company’s location information published across many different websites, but after they are published, that’s it! The SaaS platform’s job is complete. Meanwhile, in the search marketing world, a local SEO strategy is never complete. It is an ongoing process that requires continuous optimization as the internet continuously changes; this is where the human management portion of a successful local SEO strategy comes into play. After the listings have been published and cleaned up, they need to be monitored for their positioning and accuracy. In addition to monitoring performance, there are two more critical reasons for including human management in a local SEO strategy: site specific information and compliance with the overall SEO strategy.

For more information on all of these processes and how human management is essential to their success, take a look below:

Positioning: A way to determine if a local SEO strategy is helping online visibility for a company is to monitor the positioning of their local listings on the websites that are most important to their industry. For instance, a plumber might want to monitor their listing’s positioning on Google (because Google is important for every industry) and Angie’s List (because ‘plumber’ is a service area business). This positioning data is not available through a SaaS platform and therefore needs to be done manually. If a company is not monitoring their positioning, then they will not know if the SaaS platform they paid for is helping to increase their online visibility.
Accuracy: Although most SaaS platforms promise 100% accuracy of listing information, this does not always happen. Listing information can be changed due to user edits to the site or due to the site’s existing database of information. This is another example of how human management is extremely important even while using a SaaS platform. The SaaS platform will not alert you that your listing information is inaccurate, and most of the time, the issue will only be resolved by reaching out to the site directly or by working with the support team for the SaaS platform.
Site specific information: There are some websites that offer additional fields of information that cannot be filled out using an automated service. These fields must be filled out manually by logging into the account. A perfect example of this type of listing is Yelp. In addition to the usual listing fields, Yelp offers an area to include the business’s history and the business owner’s name, background, and photo. Without human management to go in and fill this information out, the listing would be left uncompleted and might be outranked by other listings that are more thoroughly filled out.
Compliance with overall SEO strategy: Perhaps the most important reason for including human management in a local SEO strategy is to ensure the local strategy complies with the overall SEO strategy for the company. This is not something any automated platform can handle, as it includes: evaluating categories, evaluating keywords in business descriptions and products/services, evaluating where to direct traffic to…etc.

The growth of local search SaaS platforms in the digital marketing world has helped agencies and companies automate the tedious tasks that come with local SEO. They help to consolidate listings and ensure accuracy across various local channels. Although there are many benefits to using a SaaS platform, it should not be viewed as a one-stop-shop for local SEO. Solely relying on a SaaS platform for a local SEO strategy will get your listings published and cleaned up, but that’s about it. Without the human management aspect, you will not know if the platform has helped your online visibility (or what needs to be done to help it), inaccurate listings may slip through the cracks or listings may be left incomplete. Most importantly, you will not know if the SaaS platform is aligning with your overall SEO strategy. For more information on local listing management, contact us today.

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How to Increase Your Following on Social Media

Clix — Wed, 15 Feb 2017 15:00:26 +0000

Blake, our beloved social media manager, has over eight years of experience working with social. He wanted to take those years of knowledge and provide you with some tips on how to increase your social media following. He broke it down into three sections: 1) Engagement 2) The holy trinity — Facebook, Twitter and Instagram– and 3) Creativity. Watch our goofy guy explain these topics by clicking the video above.

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