The following steps outline how to add users to a desired account/property/view in Google Analytics.

Full administrative permissions will  have to be granted to your digital marketing agency in order for them to take full control of the account.

Adding Users

(taken from Google)

1. Sign in to your Google Analytics account.
2. Select the Admin tab and navigate to the desired account/property/view
3. In the ACCOUNT, PROPERTY, or VIEW column (depending upon whether you want to add the user at the account, property, or view level), click User Management.
4. Under Add permissions for, enter the email address for the user’s Google Account. (Be sure that all four permission settings are check when adding Administrators to an account)
5. Select the permissions you want. (More about this below)
6. Select Notify this user by email to send a notification to each user you’re adding. Click Add.

Be sure to access User Management under the ACCOUNT column when adding users with FULL Admin permissions. Anything else will NOT provide full access at the account level.

User permissions

(taken from Google)

The post How to Add Users to Google Analytics appeared first on Clix.

The importance of website speed has become more pronounced as a result of Google’s search quality updates. Online marketing teams are veering their focus from binging on backlink building to developing the functional components of a website.

Site speed is an important component of what should be an “all-in” approach to online marketing, or inbound marketing. Inbound marketing closely resembles a car in that different components of the car such as the framework, engine, tires, gas tank, gas, steering, etc. are required in order for it to run properly.

For example, if we ignore on-page optimization, content planning, strategy, creation, and sharing, then we’re missing the framework, driver, and fuel. If we keep on-page optimization, but neglect the structure of the website, then the framework of the car is compromised. Nuts and bolts could be missing, and it could fall apart at any moment.

Your website is the chassis of a car. It forms the foundation upon which design, content, and additional functionality is built. This is a higher priority today with respect to ranking. With access to site speed suggestions via Google Analytics, inbound marketers can now see how efficient their clients’ websites are as well as the necessary steps that should be taken to rev the engines and make their sites faster.

The post Google Analytics Integrates with Google Pagespeed appeared first on Clix.