I for one have always loved and supported small businesses. I’ve held 5 jobs in my entire life, and all 5 of them were St. Louis based businesses. 4 of them were mom-and-pop shops. This is why it truly pleases me to write about how people, and search engines, are turning more attention to local businesses.

Jayson Demers of Entreprenuer.com recently said, “Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown….local SEO has risen in importance, but the ride isn’t over yet. Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses.

I couldn’t agree more.

It’s no secret that as long as you’re logged into a Google account, your search history and your geographic location are both affecting your search results. I’m even starting to notice my own SERPS (search engine results pages) becoming increasingly geo-specific.

Check out this example I ran across while doing keyword research for a client.

EX:

Notice how this completely generic search yielded local results, and those local results dominate the top of the SERP.

Get this: I started to think maybe Google was serving me local results based on the fact that liposuction was a service. Maybe Google assumed people looking for info on services would be looking for St. Louis service providers.

So then I thought of the most general search I could think of… “Sandwich.” I was thinking, “it’s a product,” it’s a service, it’s a noun, it’s a verb… It’s also a transactional and kind of an informational query…what kind of SERP will I get!?

This is what I got:

Another extremely St. Louis oriented SERP!

This is only one example, but it still illustrates my point. A small sandwich shop like Fozzie’s Sandwich Emporium could only dream of being on the first page of such a short tail query 2-3 years ago. Marketing a local business with the help of local SEO is becoming more important as Google moves toward a more custom tailored Internet. Search queries that used to be impossibly competitive are now attainable for small business based on their location and solid local SEO efforts.

The post Local SEO Growing In Importance appeared first on Clix.

1. You won’t get out of your own head

Everyone is different. Not everyone thinks like you, acts like you, or values the same things as you. Remember, your opinion is not the only one and other people may find value where you don’t.

The second I find myself in “total disbelief” while performing research and analysis, I need to step outside or get a cup of coffee. I have a hard time believing people think differently than I do—it’s one of my biggest obstacles during strategy meetings.

2. You forget not everyone works in your industry

Remember the whole world doesn’t work in your industry every day. Not everyone knows the ins and outs of your business like you do.

Take the time to stop, smell the roses, and find little details that potential customers and clients might really enjoy. One great example of this would be how MillerCoors claims that “Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies.” Now, you might like to know that all lagers are conditioned at near-freezing temperatures, and cold filtering is a popular alternative to pasteurization, because it’s FASTER AND CHEAPER. Not only does MillerCoors recognize that not everyone is a brew boss, but they are leveraging that ignorance in a very creative way.

3. You don’t invest in tools

Working for an internet marketing agency has provided me the opportunity to work with some crazy cool SEO tools. The amount of free software out there is amazing and it is changing the digital marketing landscape for the better. But! Keep in mind the paid version of a certain software is probably WAAAY better than the free version.

Don’t be afraid to invest in software. If you know what you’re doing, these tools can be invaluable.

4. You try to do it all

Yes, you are the greatest most capable person you have ever met… now hire someone and pay them what they are worth.

People go to college to get degrees in creative writing, technical writing, graphic design, and web development. Knowing your own limitations and knowing when to cut your loses and pay a professional can be the best solution sometimes. Taking time and money to go back and fix something that was never right in the beginning is usually a slow, painful, and expensive endeavor.

5. You don’t like talking about yourself

If you and your business are genuinely outstanding and your customers are satisfied, it’s not cheesy to ask for an online review.

There is no shame in promoting the genuinely outstanding qualities of your business. Finding a balance between commercial confidence and humility is key.

6. You don’t measure up

Compare yourself to the competition.

This is very simple, but most people find it difficult to actually do. Every consumer and/or client out there is comparing you to another vendor, manufacturer, or service provider. Don’t be afraid to do some (persuasive) comparison for them – and get creative! A simple graphic of a checklist with tally marks is boring.

7. You don’t ask for advice

Ask your customers and clients how you are doing and how you can improve. After all, no one knows your target market better than YOUR TARGET MARKET!

Simply following up with clients over the phone or via automated email follow ups can yield priceless information.

8. You don’t know where you belong

Take the time to think about where you belong in the digital realm and who you are trying to reach – this is a simple case of demographics.

If you can’t figure out where you belong or you don’t know how to reach your target market – revisit point #7 and #3.

9. You go through the motions

Banging out content for the sake of “fresh content” and posting inspirational quotes to social media for the sake of a daily post is probably hurting you more than it is helping. Users are people, and the people of 2015 have no time for lame content. You need a real content strategy.

10. You don’t leave your desk

Get out there and meet the people working in your industry!

Just because you run an online store or you run a hyper-local service based company does not mean you can’t get active in your niche. I got my start in digital marketing through the use of online niche forums. Join a community, go to webinars, share content, take someone to coffee, or become an active member of a meetup.com group.

11. You look down on social media

Remaining ignorant to the fact that social media is now a part of life will not help you grow a business in 2015.

“Social media” is not just Facebook and Twitter. Wikipedia lists nearly 200 different social media platforms and that doesn’t count the endless niche forums and enthusiast websites. There is nearly a limitless amount of avenues for you to share, debate, educate, and learn from. Take advantage of the beauty that is the internet.

12. You are “all business all the time”

Link equity and traffic signals brought about from lighthearted click bait has it’s place in the world.

A well-balanced content strategy that addresses every stage of the sales funnel needs to contain content more suitable for the general public. Now, I’m not saying put your logo in cat videos, but I am saying people are not all business 24/7, and your content strategy shouldn’t be either.

13. Communication breakdown

Web developers, SEOs, social media strategists, PPC strategists, PR strategists, and everyone else involved in marketing your company needs to be aware of your digital strategy—all the time.

Nothing makes you or your business look less capable than having conflicting marketing messages, outdated marketing materials, or a convoluted brand image. All team members/marketing avenues need to be marching to the same beat to be as effective as possible.

14. You don’t set goals

How do you know if you are making reasonable progress if you don’t set any goals? Set goals! Any goals! Then, once you have reached your initial goal, do better the next time. If you start losing steam and can’t make new progress, reread this list.

 Conclusion

If your online marketing strategies have lost their steam, stepping back and reevaluating the situation is almost always the answer. Asking people to give you their honest perspective, getting honest with yourself, or sticking your neck out and taking a risk can give the stir you need.

The post 14 Reasons Why You Don’t Succeed In Digital Marketing appeared first on Clix.

How Search Engine Optimizers (SEOs) actually optimize their websites is usually a closely guarded secret. This level of mystery and the technical nature of web development in general are the main reasons why most people don’t understand what goes into actively optimizing a website for search traffic.

Still, we all tend to know something about SEO. The problem is that many times, what we think about SEO is either outdated or pretty far from the truth. If it’s been a while since you’ve last looked into it, you will probably recognize these 3 common myths surrounding SEO:

1. SEO is not a real thing

SAY WHAT!?!

The above image is a screenshot of actual traffic for an actual dentist’s website. This is an example of what SEOs strive for. This site has seen a 142.75% traffic increase since Clix took control of the site. The best part of all this – Google/Organic traffic has increased 135%!

These results were obtained through nothing more than hard work, dedication, and expertise. Search Engine Optimization is a real thing. Sadly, there are many less-than-ethical “marketing” vendors who promise SEO services or “Top Rankings” –  and deliver pathetic results if they deliver any results at all . If you are paying an “SEO Specialist” anything like $49/month, or $100/month for “Top Rankings,” you are absolutely getting scammed.

2. SEO is a 1-and-done deal

Organic search traffic is not something that can be achieved – it’s something you and your site have to earn. Continually maintaining and bettering your SEO efforts is essential because of:

• Link degradation (a.k.a. link rot)
• Decreasing Site Speed
• Search engine algorithm updates
• Manual Action Penalties
• Competition getting stronger
• Outdated content
• …and more

3. Link building will hurt your rankings

Recently, the SEO world got all huffy puffy when Google’s John Mueller stated link building is something he’d “try to avoid.”

Many misinterpreted this to mean that link building is bad, against the rules, and Google will penalize you for it.

I’m certain John was referring spammy link building techniques like link farming and link trading schemes, no doubt encountered frequently at Google. Natural link building is and always will be a good thing. Besides, natural links are the backbone of the internet – we can’t expect the world to just stop sharing information!

There are definitely more SEO myths out there, and more might be cropping up everyday. To get the story behind honest SEO that actually works, contact Clix.

The post 3 Common SEO Myths appeared first on Clix.

1. When Making Major Changes To Your Site

Search Engine Optimization strategy should always be taken into consideration when adding, changing, or removing anything from your website. Even if you are just doing some basic URL changes or a CMS change, you can severely damage your rankings and cut off traffic to your site.

Neil Patel, the co-founder of KISSmetrics, Crazy Egg and Quick Sprout, recommends hiring an SEO expert when doing any of the following tasks:

• Crawling your site
• Provide SEO recommendations on early-stage design mockups or wireframes
• Conduct development site reviews
• Consult with developers on the use of Java
• Conduct an inbound link analysis
• Create a 301 redirect map
• Provide page title recommendations
• Provide H1 recommendations
• Perform a content audit
• Monitor response codes post launch

2. When Working Through A Penalty

Google is still slamming people with manual and algorithmic penalties – probably hundreds of people a day. Since Google still rules the search world, sites must adapt to its demands.
If and when a manual penalty comes down the pipe, the damage can be devastating. Depending on what got you into the penalty box, Google can and will completely remove your site from some – or even all search results.

Recovering from a penalty can be a hugely daunting task for someone has has never been there before. Although it is possible to get a manual penalty lifted while working from your kitchen table, your efforts may either take forever, or be totally ineffective. In the end, you might save more time and money by actually hiring a professional to get your business… back in business.

3. When Starting A Digital Marketing Campaign

Leveraging a website as a part of a digital marketing campaign is not as simple as “if you build it, they will come.” There needs to be more than just four walls and a roof. Like a house, a website built for conversions is made up of many small and very important pieces. A house is not a home without a staircase to the second floor, a hot water heater, or light switches. To keep with the same line of thinking, a website is not an effective marketing tool without an SEO’s tasklist, and they can be completely foreign to business owners and even some web-developers.

4. When You’re a Local Business

Without local listings – you don’t exist.

There are plenty of statistics out there proving that local listings and Local SEO are well worth the investment. BUT, according to Neil Patel, “Few local business owners, especially small business owners, have the time to implement all the local SEO best practices on their own. To do it [themselves], and do it right, requires a level of time and effort that few business owners can afford.” These are a few small details that under certain circumstances can quickly squash Local SEO mojo:

• Variations in abbreviations of punctuations
• Changing your phone number
• Any inconsistencies across profiles
• Failing to classify your business correctly

Conclusion

I think it’s fair to say that you wouldn’t hire the guy down the street to build a house for your family and you wouldn’t pay someone you found on craigslist for business advice.

Don’t do the same for your digital marketing strategy. Just winging it, or giving the keys to all your digital assets to a novice is a sure fire way to destroy an online business. If you are looking for online marketing advice, contact Clix. We like tough questions!

The post When Do You Need an SEO Pro? appeared first on Clix.

I want to rank for 10 keywords for $10 each. You guys do that, right?

• Odd question?
• Reasonable  question?

If you chose reasonable, you’re not alone! Many small business owners know they need “SEO”. But, they don’t necessarily know what SEO is or where to find it. The reason for this is simple: ignorance.

Take for instance purchasing or leasing property. This is a learning experience, right? Both deserve preemptive research in order to avoid making a long-term mistake. Just like your home, your business deserved hours and hours of research and time to start up. From legal documents and fees to product and service development and employee training, the blood, sweat, money, sleepless nights, and tears that are associated with forming a business is your equity. Think of all your investments. Which ones turned out right? Which ones turned out to be expenses?

Three months after purchasing or leasing your property, did you notice the leaky plumbing? What about the age of the furnace? Or, your neighbor next door (or upstairs) who won’t quit throwing parties? Before you start thinking about the housing market or your 12-month lease, think about the decision-making that got you here. Did you do your due diligence? Did you educate yourself?

Of course you did (I had faith in you)! Why would your online marketing decision be any different?

I’m not saying go out and rent books from the library, comb the depths of the internet, or listen to Audible books until your ears bleed. You’re too busy for that. Rather, be aware and understand concepts.

For example, let’s revisit the acronym, SEO. What does it mean? SEO stands for “search engine optimization”. SEO can be understood within many different contexts relating to technical components of your website, backlink building, social media, content management, and on, and on, and on… The takeaway is this. SEO involves A LOT. So much so, SEO is better defined as online marketing today.

Let’s demystify SEO!

Search engines like Google evaluate hundreds of factors in order to determine your website’s rankings in search. When a vendor tells you that SEO is about backlink building and they’re charging $10 per keyword, be prepared to notice the leaky plumbing, the struggling HVAC units, or the crazy neighbor. You’re about to make a long-term mistake that could have serious implications on your business and the crazy amount of sweat equity within it.

SEO is online marketing. Just like your house, online marketing should be a long-term commitment you’re excited to start. It should be an investment, not an expense. By understanding the concepts and the benefits of online marketing, you’ll understand the difference between bargain bin solicitors and dynamic online marketing partners.

Suggestion: You’re a small business owner. You’re very busy. Take some time or have someone on your team review our FAQ and other online resources. We’re advocates of informed decision-making, and we’re more than happy to answer any questions you may have!

The post Ignorance Isn’t Bliss For Small Business Owners appeared first on Clix.

And since reviews are linked to Google+ (which is linked to search), the more positive reviews you collect on your business’ Google+ page the better. This is not simply because positive reviews are great to have for others to view, but also because Google uses your review ratings as one of their many ranking factors.

Google uses the quality and quantity of reviews as a way to mathematically measure a business’ reputation. Google also takes reviews into account that are posted on other well-known websites such as Yelp, MerchantCircle, Yellow Pages, Angie’s List, etc. Naturally, if you mostly have reviews with 5-star quality ratings, then Google will strongly take that into account when they are providing results, whether they appear in the organic section, the Google local carousel, or Google Maps.

Reviews don’t make up the only aspect of Google+ that helps determine search rankings. In fact, all activity on Google+ is taken into account. Just like activity on social media channels such as Facebook and Twitter, Google sees updates on Google+ as another way to measure whether your business is active and is providing fresh content. (To a search engine, this makes you look like a better resource.) And since Google+ is Google’s own social media network, it gets more influence in Google’s search than all other social media channels according to industry research.

How to approach reviews

Every business claims to be the best. Consumers know this. So are they going to trust you when you say it? Most likely not. They want some type of proof, and a form of proof is others’ experiences with your business. The following infographic from “Marketers Guide to Customer Reviews” by Jon Hall shows us how much consumers trust online reviews:

As you would expect, great business practices will result in great online reviews. A study done by Cone Communications shows that 4 out of 5 consumers reverse their purchasing decision based on negative online reviews. If you do get a negative review, it is important to comment on the review to try to resolve the issue. In turn, this will show others that you care about your business and want to fix any bad experience that may have occurred. In the same way, it is also important to comment on the positive reviews thanking your customers for their business and the positive review.

What makes a good review?

The more detailed of a description earned from a reviewer the better. When someone goes to search for reviews they want to see a descriptive review to better understand why that review was earned.

For example, lets say I searched for, “best spaghetti in St. Louis” and one restaurant had a couple non-descriptive reviews like this:

“Great spaghetti.”

While another restaurant had a handful of descriptive reviews like this:

“The spaghetti at this restaurant is delicious. Friendly service. Their spaghetti sauce is made fresh daily! This spaghetti has led my taste buds to come back again and again for more.”

I don’t know about you, but I would definitely choose the spaghetti joint with the more descriptive review! Ultimately, your goal is to obtain reviews that show potential customers your product and/or service is a fit for them.

Recommendations

Since Google+ is becoming so important and reviews are so visible and accessible, we highly recommend that if you have a client who loves your service(s) and/or products that you ask them to post a positive review on your Google+ page. You could even send an email to some of your best clients with a link to your business Google+ page to leave a review. (The easier you make it, the more likely a customer will leave a review for you.)

If a customer/client of yours has any questions on how to write a review on Google+, they can follow these simple steps provided by Google.

And if you have any questions about Google+ or other search influencers, feel free to contact us at Clix!

The post Google Plus Reviews Have More Influence Than You May Think appeared first on Clix.

1

The Mistake: You’re trying to wear too many hats.

1. First and foremost, small business owners can’t do it all forever. At some point, the time spent doing tasks that take away from business development cause small businesses to stop growing and level out or regress. For example, if you run a small bicycle shop in Kirkwood, Missouri, but neglect your customers by investing your time in areas outside of your expertise, you’re bound to get a flat tire. Often times, we get the response from small business owners, “I can just learn how to do my own online marketing.” This is absolutely true. Anyone can learn anything in my humble opinion. If I wanted to learn programming, I could research a starting point, then buy a textbook (I prefer paper over digital). If I were to try and learn how to do everything inside and out, I would have no time for online marketing. Unfortunately, it’s virtually impossible to be good at everything. I wish that weren’t the case. A lack of focus is distractive. Undivided attention that takes into consideration necessities such as marketing your business (offline and online) and development of internal efficiencies is much healthier than dividing your attention among many different areas.

The Fix: Be willing to delegate components of your business to invested partners.

2

The Mistake: You’re not staying educated, which leaves your business vulnerable.

• Understand what you’re getting into. If you hire an agency to manage your online marketing, then they should be expected to help you understand what their services entail. Depending upon your personality, you may want to know a lot or hardly anything about online marketing. My advice is to have at least a top-level understanding of online marketing and your goals. Retain the information that your agency sends you, be proactive, and ask questions. Part of the reason you’re hiring an agency is to have an experienced source for education, i.e. consulting.

The Fix: Be involved as much as you can. Marketing is dependent upon collaboration. You can’t expect to have a successful online marketing campaign that includes SEO, PPC, social media, content, and lead nurturing without communication, feedback, and execution.

3

The Mistake: You think marketing (online or offline) guarantees XX leads per month. Supply and demand, comparative shopping, and browsing exist online too.

• Understanding the components of online marketing lends itself to realism. There is a difference between setting lofty goals and unrealistic goals. Is their a fine line between the two. No. Goals in general take into account a myriad of variables, one of which is accrued data. Online marketing is founded on making decisions based on data. Without data, you’re in the dark. If you’re a small business owner who is unwilling to track online conversions-or be patient enough to accrue the data-how can you expect to make educated decisions moving forward? Marketing is an investment, not an expense. This is the true difference between someone who is driven by value and understanding compared to someone who is strictly driven by cost. There certainly is a hybrid, e.g. someone who would invest more into their monthly online marketing budget because they understand the value of driving visitors to their website. Unfortunately, they’re still very small. We understand and empathize with this particular business owner. However, your goals still need to be realistic. If you’re a small business competing against a national brand with great placement, a seemingly limitless online marketing budget, and a massive social media presence, then you certainly can’t expect to compete nationally with only a small fraction of their resources.

The Fix: Be realistic in setting your goals. Understand that certain components of online marketing take time (e.g. SEO and content), while other components have instantaneous effects on traffic flow (e.g. PPC). Marketing revolves around providing a solid product or service, presenting it effectively online (on your website), and marketing it online (Google, Bing, Yahoo, Facebook, Twitter, Google+, etc.). Remember that your actual product or service is the foundation of which marketing is built.

4

The Mistake: You’re not staying up to date with online marketing.

• Your product or service may be terrific, but adaptation is a necessity online. If your still telling your friends about your awesome website that was built in 2000, then you’re in need of a reboot. Today, it’s pretty easy to identify that technology is always changing. New hardware and software are being released at alarming rates. Online marketing is affected by these rapid changes. Take for instance mobile devices. Exponentially more people browse their smartphones and tablets today to interact with their friends online, shop stores, research products, find and call service companies, get directions, and more. The world is eagerly adopting mobile, which means that your online marketing requires adaptation. If you still think that Google provides 10 search results for the multitudes of desktop searchers, then refer to common mistake number 2: education. There are factors that have an effect on search placement today that weren’t in existence a year ago! Does this mean that your budget should be flexible and be ready to expand? Not necessarily, just budget accordingly. Unfortunately, online marketing agencies need to remain focused as well and can’t afford to provide an all-you-can-eat buffet of existing services and new services for $XXX per month.

The Fix: Be ready to adapt when it comes to online marketing. Within an environment that is regularly changing, it’s imperative that you rely on an experienced agency, stay educated, be realistic, and be adaptable.

The post 4 Online Marketing Mistakes You’re Making appeared first on Clix.

I’m sure you’ve happened upon a magician at least once in your life. And, hopefully that magician was relatively decent at what he or she did. From elementary card tricks to elaborate hoaxes, magicians of all types have built their craft with the intent to entertain and perplex. However, what if every magician you met revealed how they do every trick? I think of this analogy when clients refer to SEO as magic, trickery, and manipulation. The reality is that humans (us) inherently question or push aside what we don’t understand. We try to lump the complex with what we feel is “digestible”. In this case, SEO is largely perceived as complex by small business owners, especially baby boomers. And, what is complex is categorized underneath an umbrella that is comprehendible, i.e., “online marketing” or just “marketing”.

Part of our job as online marketers is to reveal the secret behind what business owners perceive as magic, trickery, and manipulation. Hopefully after educational meetings, emails, and phone calls, the intangible becomes a bit more tangible and understandable. Today, SEO/Online Marketing is a recipe (minus the fixed quantities), not a series of magic tricks. Backlinks should not be brought, exact match anchor text abuse is not permissible, microsites with the wrong intentions are wastes of time in the long-term, and so on…

Given the in-depth nature of online marketing, capable and willing search engine optimizers are evolving into online marketers for better or for worse. On the other hand, search engine optimizers who solely relied on manipulation are drowning. Changing how small business owners perceive SEO by expanding their understanding of online marketing as a whole is crucial. Communicate the importance of:

In the outline above, it is obvious that optimizing your site for search is not what it used to be. Optimization is comprehensive. Additional weight has been placed on the importance and value of engaging content that is marketable both online and offline. And, today it’s not so much about redefining search marketing as it is re-evaluating it so that we can answer consumer questions for our clients like:

By catching up with online marketing, understanding where search is headed, and adopting the attitude that SEO is about marketing-not magic-a website online (even if it means through offline methods), then you’re ready to leave “what was” SEO behind and embark on a more collaborative and long-term online marketing approach.

The post Is Your Approach to SEO Outdated? appeared first on Clix.

The search industry has been dramatically affected by the increase in mobile usage. A recent study from April 2013 shows that consumers used their tablets and smartphones for 25% of their online searches, compared to 20% at the beginning of 2013!

Today, local business owners need to have a local search presence and recognize the fact that their website needs to be optimized for mobile devices. Google, Bing & Yahoo are continually tweaking their results to favor relevant answers that are within a specific proximity of the searcher. This means more results for local businesses, giving yet another reason to having an optimized mobile website that is user-friendly.

It’s pretty simple, when users find what they are looking for, they are more likely to become quality leads. Below are two vital reasons why a mobile website is important for SEO and branding:

1. Gives users the information they want from a mobile device in an easy organized manner. Bad experiences will hurt a business brand. The number one goal is to always create value for your user. According to a study by Google, some of the most important things you need to include on your mobile website are location, operating hours, and contact information. Google’s study states that 74% of survey respondents are more likely to visit mobile-friendly sites when searching on their smartphone.

2. Provide more keywords. We all know keywords are big for SEO. Having a mobile website gives you the chance to put your keywords to more use! However, remember to not just throw a bunch of keywords in your website. Be sure that it makes sense and provides value for your users! The value is what will help create positive branding and eventually, higher rankings.

The post Perks to Having a Mobile Website appeared first on Clix.

Non-Profits:

In the last year Google has made some improvements to the search function, including the addition of non-profit’s information. The slow roll out provides more information about non profit organizations right on the search page. Notably, the categories and tax deduction codes are included. Not all organizations have been included at this time, but Google is working to expand the list.

The Other New Feature:

In case call outs in search weren’t enough, Google has also expanded Knowledge Graph into movies on Android tablets. Prompted by facial recognition, the feature appears when media purchased within the Google Play store is paused. The greatest limitation to this feature is, obviously, its limited ability. IPad owners are unable to access the features, and they are only applicable to media purchased from Google. Curious about the miscellaneous actor on screen in the Netflix app? Too bad. You’re still going to have to look up his Wikipedia page for more information. 21st Century Problems, right?

Outstanding Issues:

There are flaws, of course. Google isn’t perfect. The goal of Knowledge Graph is to predict searches intent and provide reasonable results. In the arena of “reasonable” they’re remarkably successful.

Let’s say I’m searching for my favorite show between Kardashians seasons: Married To Jonas. I know I’m looking for the E! series. Google, on the other hand, evaluates the search as a question for Knowledge Graph purposes, and returns selections for both Danielle Jonas and Kevin Jonas as individuals. The organic results nail what I’m looking for with links to the series on E! and relevant social media sites. The series is not, however, mentioned in either of the Knowledge Graph selections. Short of knowing what exactly I was thinking when I typed the search Google carries out the results successfully.

I’ll admit it, I’m nitpicking here.

Overall, Knowledge Graph has made it easier to get information quickly, without filtering through a list of search results. The changes to the way we search will continue to evolve in 2013 with the use of both Knowledge Graph and Facebook Graph Search. Look for more information about Facebook Search next week!

The post Knowledge Graph: One Year Later appeared first on Clix.