backlinks – FAQ

What is a Backlink?

Clix — Wed, 23 Oct 2013 17:19:31 +0000

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

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White Hat Techniques

Clix — Thu, 16 May 2013 01:56:36 +0000

White Hat Techniques: the opposite of “black hat” techniques, white hat techniques are utilized by firms that genuinely care for the integrity of their client and their website. White hat techniques are not manipulative and are long-term in nature. Backlinks are built in a natural manner.

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Black Hat Techniques

Clix — Thu, 16 May 2013 01:53:09 +0000

Black Hat Techniques: off-page tactics that are referred to as “black hat” are deprecated measures taken by backlink building agencies in the past and present to build backlinks from a quantitative standpoint. Black hat techniques explicitly manipulate search engines and violate search guidelines. Companies who have used SEO agencies in the past could be subject to penalization as a result of black hat link building techniques.

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