Long-tail Keyword: a keyword phrase that is typically 2 or more words in length. Ideally, targeted keywords for SEO and PPC should be long-tail in nature. Long-tail keywords communicate searcher intent more so than short-tail keywords (keywords that are 2 or less words in length). This means that the searcher’s purpose is clearly identified.
- Example of short-tail keyword: BBQ Restaurants
- Example of long-tail keyword: BBQ Restaurants in St. Louis
- Example of long-tail keyword communicating even more about the searcher: Chicago style BBQ Restaurants in St. Louis, MO